We had some good snow yesterday, and with today's sunshine the snowboarding was fantastic. It's been just under 3 degrees C the whole day, with some more snow expected for later on tonight.
While on the slopes I was thinking how big the market is for snow clothing, yet you see no denim material. I mean everyone I know wears denim 6 times a week, yet for some strange reason that's where it ends. Would be really interesting if there could be some denim brought into the snow market.
Material that looks like denim, but is waterproof, windproof and still stylish.