My name is Darryl de Necker and I live in Gothenburg, Sweden, but originally from Cape Town, South Africa. I'm a Web strategist who runs my own company called Darryl Design. This blog is about my interest in Denim, Jeans and Fashion. You can read why I started this blog here. I have also recently launched another website about Swedish Street Fashion called 50 styles, which showcases some clothing styles the people of Sweden are wearing on the streets.