There's just something about grinding malt, and what your jeans look like afterwards, that leaves them looking cool. I've gone through testing jeans for a period of 6 months everyday on two occasions, and this look beats it hands down. Maybe it also has to do with the smell of the crushed malt, especially the the darker roasted malts. Cause there's so much old farm or bakery smell in the air.
I wonder if its possible to fake this look and smell in jeans? Perhaps not. Therefore I'm glad I get to wear these jeans in our brewery.