I'm currently busy with a project for my Swedish class about Swedes and their love of denim. It's a love relationship that's been going strong since before the 70's and on to today, with a lot of brands garnering international aclaim. The history of denim is a very interesting one and I am learning a lot about just how many companies have their origins here in Sweden. With all of that, I decided to find some brands that are well know and not so well known today, but who still play a huge role in placing Sweden at the top along with Japan, as a country that knows a thing or two about denim.
The companies that are the best known for denim is surely Nudie and ACNE, followed by Cheap Monday, Denimbirds and Dr.Denim. The others then would be PACE, Denim Demon, GulBlå and Bay Icon. The rest, companies such as H&M, Tiger of Sweden, FilippaK and WESC are Swedish clothing companies that also do denim as part of their overall clothing ranges, but not a real focus on it as say Nudie or Dr.Denim would have.