Friday, August 5, 2011

Day 157 I dig Denim

Yesterday I was in Copenhagen for the Clothing fair, and to visit a client, I dig Denim, and at the same time say hi to the guys from Dr.Denim.

I dig Denim is a kids clothing brand specializing in denim. Some great styles and cuts, and the kids who own a pair love them. A bit over priced for my liking at 600kr a pair, but then again there's always H&M for a cheaper version. Kids in my view just grow out of clothing too fast to justify 600kr for less than a year. Perhaps if you have 4 boys like my brother has, then they would really be worth it.

But as every pot has a lid, every brand has a buyer. The same with I dig Denim. There's a huge gap in the market for kids jeans, so they can look like mom and dad.

No comments:

Post a Comment