Never Hide

I love these adverts from Ray-Ban. Feels like they throw you back to a time before time. Not a lot of brands dare to stand for something these days, so it's refreshing to see when some do.

Joseph Abboud

If Joseph Abboud is going to start makeng jeans, I'm going to be first in line. I love his latest campaign work and what he's trying to say with it. A brave new world. It's not just about the fashion anymore, your brand has to have substance. You have to start standing up for what you believe in.

Day 162 Fight Acne

Here's a campaign done by Dragster on behalf of Dr.Denim. Dragster is the agency for Dr.Denim and with this advert won a broze medal in the monthly best adverts from a magazine called Resumé. Some people say it's a bit cheesy, but if you know the guys from Dr.Denim, then this is perfect, and suits their style and brand perfectly.

Day 8 Dr.Denim's new campaign

Here is one of the new images Dr.Denim's using for some campaigns. Some like it, some say it's a little too risky. I know I like it. Anything to get people talking a bit.

Be Stupid by Diesel

Sometimes I think we need more advertising that is a little over the top, a little crazy and a little stupid. Probably because I'm so tired of seeing skinny girls in skinny jeans with huge embroidered logos on the back pockets and too much gold bling.

Day 166 | We are animals

Here we go with some more adverts that are more than just a model sprawling around on the floor. Now the model is in the water, but the message is a little stronger. There's also no need to see the model's face, because she's not the one selling the jeans, the tag line "We are animals" is trying to do that. I must admit this Wrangler advert is not their best effort, but I sort of get it.

The Wrangler tag line leads nicely in to another thing that's very close to my heart, and which I haven't covered yet in the last 166 days. That is eco-denim or denim that is environmentally friendly. I know in the bigger scheme of things that there's a million ways to measure if a product is really environmentally friendly or not, but most people would agree, that we need to start somewhere.

This advert for Levis is a bit thin on delivering a strong message, but on some higher plane I get where they're trying to go, by saying they've now starting to think about the environment and how their products and the production of their products impacts the environment. They however don't say if it's all their products or just one range that now is 100% organic cotton.

I read something about denim production and the environment a couple of months ago. I think I need to dig it out and see if there's anything interesting to write about in it, because I believe customers are becoming more and more aware and sensitive to things like the environment.

Day 161 | Denim advertising

I wrote about a fantastic denim advertising campaign by Quicksilver on day 152, where they don't actually show the jeans in the adverts, but still somehow know what they look like. Denim advertising has changed a lot over the years, but somehow lately they seem to be stuck on the same themes. Either a skinny model with too much make up, sprawling around on the floor in a pair of jeans or it's 3D graphics. Both have become so cliché, when the graphics or model alone has to carry the weight of the advertising message.

That's why I love the Quicksilver adverts. They're fresh, they don't show the product, yet the message is still very clear. I have some problems with the Levis advert too the left. Apparently they now use copper in the jeans... yawn, yawn. The message is weak, and as for the location, surely the top of a building should've been the last option?

The Diesel Advert is not much better, but at least it has an element of fun to its advertising message. The woman's wearing denim with pin stripes, which points to the fact that she might be in charge, yet hates shoes and men at the same time.

Perhaps I shouldn't be too critical of the advertisements if I look back at where we came from with the Jordache advert. I'm sure you've always wanted "the Jordache look".

Day 152 | Quicksilver Deep Blue denim

It only struck me today that I haven't looked at any denim advertising since I started writing this blog. It's such a tough market with thousands of brands, and advertising plays a very important role. How do you get someone to buy your product?

With that, I stumbled upon these adverts from Quicksilver, advertising their Deep Blue Denim range. It's not often that you have a company advertising a product, and not show it in the actual advertisement. Here you have those fish that swim in the deepest darkest parts of the ocean, and they're made of denim. It brings the point across very well. Deep... blue... denim.

They do get to show the actual product, but in very subtle ways. Advert number one shows what the button looks like, as well as the back pocket detailing, along with the colour and texture of the denim. Advert number two shows the zipper in good detail, as well as another button, but then the best thing of all is that it shows the inside of the denim, with the style of seam. Advert number three shows the denim texture very well and the detailing with the "rip" and the detailing with the Quicksilver logo.

All in all a really well executed advertising campaign, which is a big break from your usual skinny model with too much make-up prancing around in a pair of over-priced jeans. Well done.